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Joy Niu

TMT Managing Consultant

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Joy has more than 5 years of recruitment experience in IT/internet industry, including both inhouse and agency working experience. As a Managing Consultant in our TMT team, Joy leads specialisms of Corporate IT, Information Security, and IT and Internet Commercials/sales, including Cloud, IT Infrastructure, DevOps, ERP, CRM, BI/Data, IT Risk/Security/Compliance, Internet Sales/BD, etc.


As a consultant, Joy is passionate about the industry, dives deep into the specialisms, believes in long term partnership with both clients and candidates, and seeks for win-win of both sides as a value provider.

Prior to joining Bo Le Associates, Joy has 2 years inhouse experience in Cisco Systems, and 3 years agency recruitment experience in Hays Recruitment.  

Joy holds a duel Bachelor’s degree of English and International Politics from Shandong University, and a Master’s degree of English, Intercultural Communication from Shanghai International Studies University.


Joy is native in Mandarin and fluent in English.

Joy works closely with both multinational and local companies covering High-tech, Internet, Finance, Life Science, Retail, FMCG, Manufacturing industries, such as Alibaba, Morgan Stanley, AstraZeneca and so forth. 

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