Shirley Xu

Operation Manager

SST, stands for Single Specialization Team, a newly setup team of Bo-le Associates, who focus on a single practice. SST consultants commit to meet clients’ needs perceptively with fully mapping in the relevant practice. 

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Shirley Xu joined Bó Lè in 2012 and was promoted to Senior Associate in 2014. She specializes in the Consumer industry including the Retail, Luxury, Consumer and FMCG sectors. She has performed assignments for various C-suite positions such as CEO, CFO, VP of HR, VP of Communications, and Marketing and Sales function positions. She is in charge of operation and training in SST now.

Before joining Bo-Le, she worked for a HK consulting firm as a consultant, covering many industries: Consumer, Automotive, and Energy etc.

Shirley holds her master’s degree at Renmin University and bachelor’s Degree in Human Resources Management from the Hunan Shaoyang University. She is fluent in English and Mandarin.

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